“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”… Chinese proverb. The Chinese apparently know a thing or two about selling:)
A good demo validates the claims you make during your proposal and makes them believable.
They are especially powerful if you sell a tangible product! People gain the desire to buy through their emotions. Demonstration stirs the emotions by providing input to the emotions through the five senses.
They can hear your presentation and it will appeal to their mind.
They can see your demonstration and a picture is worth a thousand words, right?
They can hold your product. Be sure to hand it to them at some point during the demonstration. Handling the product helps the prospect begin to take ownership.
If there is a pleasant fragrance associated with your product, be sure to let the prospect enjoy the fragrance. Smell is a chemical sense tied to the emotional center of the brain. It can make us salivate, change our heart rate, attract us to a mate, or stir our memories to the pleasurable times in our lives. Smell can also make us buy.
Of course, if you sell a food or beverage product ask your prospect to partake.
Your closing percentage is always higher with a demo! Sell more! Earn more! Demo more!